The Art of the App Store

The Art of the App Store

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A unique behind-the-scenes look at what makes an application succeed in the App Store With this invaluable book, Tyson McCann offers a non-technical look at all aspects of the iPhone application development landscape and gets to the core of what makes a populara€”and profitablea€”application. From knowing your customer to to launching a successful app, and everything in between, this must-have guide navigates such topics as developing a concept, analyzing the competition, considerations before the launch, marketing, building a community, and maintaining market share... to name a few. Coverage includes: Setting Your Goals, Costs, and Expectations Researching the App Store Market Knowing Your Customer Plotting the Stages of Development Guidelines and Expectations for Developing Your App Creating Free and Freemium Apps Creating Paid and Premium Apps Adopting Apple's Approach Riding the Social Networking Wave Feedback, Maintaining, and Scaling Open the vault to App Store success with this indispensable guide!Many of Facebooka#39;s most popular apps are built on a monetization model that makes users wait for currency and progress ... including a€œSmurfsa#39; Villagea€ for iOS), the main driving incentive for earning game currency and experience toward new levels is ... The main problem was not so much in asking a friend to play or a€œbe a neighbor, a€ but rather it was that the asking became what is known as friend spam.

Title:The Art of the App Store
Author:Tyson McCann
Publisher:John Wiley & Sons - 2011-11-11


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