The Apple Revolution

The Apple Revolution

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On 26 May, 2010 Apple Inc. passed Microsoft in valuation as the world's largest technology company. Its consumer electronic products - ranging from computers to mobile phones to portable media devices, not to mention its iTunes, iBook and App Store - have influenced nearly every facet of our lives, and it shows no sign of slowing down. But how did Apple - a company set up in the back room of a house by two friends, and one that always marketed itself as the underdog - become the marketplace leader (and the world's second largest company overall), and is it a good thing to have one company hold so much power? In The Apple Revolution Luke Dormehl shares the inside story of how Apple Inc. came to be; from the formation of the company's philosophies and user-friendly ethos, to the qiPod momentq and global domination, leaving you with a deep understanding of how it was created, why it has flourished, and where it might be going next.Others tried to talk him down from the ledge. most notably marketing chief Phil Schiller and Apple board member Art Levinson. Levinson phoned ... In court we witnessed the criminalisation of hacking during Applea#39;s lifespan. Meanwhile, films anbsp;...

Title:The Apple Revolution
Author:Luke Dormehl
Publisher:Random House - 2012-08-02


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