Examines Apple's unique customer service strategy, showing how these same practices can be used for success in other retail arenas.that people will pay a premium for exceptional customer service and technology that is simple, elegant, and easy to use. ... I actually witnessed this conversation in an Apple Store when a customer complained about an iPhone that needed to be ... Employee: We can help you resolve the issue with your iPhone, but our Genius Bar is appointment driven and no techs are available to help you right now.
|Title||:||The Apple Experience: Secrets to Building Insanely Great Customer Loyalty|
|Publisher||:||McGraw Hill Professional - 2012-03-29|