The Anatomy of Buzz Revisited

The Anatomy of Buzz Revisited

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A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for todaya€™s online world With two-thirds new material and scores of current examples from todaya€™s most successful companies, The Anatomy of Buzz Revisited takes readers inside the world of word-of-mouth marketing and explains how and why it works. Based on over one hundred new interviews with thought leaders, marketing executives, researchers, and consumers, The Anatomy of Buzz Revisited shows how to: * Generate genuine buzz both online and off. * Encourage people to talk about your products and servicesa€”and help spread the word among their friends, colleagues, and communities. * Adapt traditional word-of-mouth strategies in todaya€™s era of Facebook, YouTube, and consumer-generated media. Smart, surprising, and filled with cutting-edge strategies and insights, The Anatomy of Buzz Revisited is essential for anyone who wants to get attention for a product, message, or idea in todaya€™s message-cluttered world.... specialist company MediaVest found that Coca-Cola, Bud Light, Taco Bell, and Honda enjoyed the highest increase in posta€”Super Bowl word of mouth. ... A forty-yearold woman shared a conversation she had with her son, who feels that she spends too much time on MySpace. ... a€œSuperior automakers, aquot; she comments .

Title:The Anatomy of Buzz Revisited
Author:Emanuel Rosen
Publisher:Crown Business - 2009-02-24


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