Blogs, comment sites, and social networks have given your audience unprecedented power in their relationship with you and your products. q7he Age of Engageq lays out a provocative marketing blueprint for focusing on people over content and sharing over controlling. Contrary to popu-lar belief, adding a blog, podcast, wiki, or widget to your website won't automatically draw crowds. But with examples from companies such as IBM, Adidas, and Proctor a Gamble, marketing innovator Denise Shiffman shows you how to open meaningful interactions with your customers -- conversations that will capture the hearts and minds of your audience and bring your business the attention and loyalty it deserves.... Paris, 20 Hitachi Data Systems, 145 Hitwise, 51 Honda, 20, 171a172 I J Jennings, Jason, 49 Johnnie Walker, 94 Joost, 7, ... See also: Firefox MSN, 177 MTV, 63 Music websites, 101 MySpace, 7, 19a20, . IBM, 40a41, 53, 61a62, 71, 108, 165 IceRocket, 51, 142 iCon: the Greatest Second Act in the History of Business, 47.
|Title||:||The Age of Engage|
|Publisher||:||Hunt Street Press - 2008|