The Adweek Copywriting Handbook

The Adweek Copywriting Handbook

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And with the emergence of Internet video, a new dimension has been addeda€”all the features of television combined ... How does a copywriter tackle a copywriting assignment to write copy for the Internet? ... What will often work is a combination of elements to allow you to build your opt-in names and consequently sendanbsp;...

Title:The Adweek Copywriting Handbook
Author:Joseph Sugarman
Publisher:John Wiley & Sons - 2012-06-19


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