To succeed in today's business world of tough and fast decision-makers, how a statement is made can be more important than what it says. Even the best ideas face resistance and rejection, as all too often people make the mistake of focusing solely on the content of their proposal and giving little thought to the way they will deliver it.In a two-year survey, customer research experts Miller and Williams studied 1, 700 executives and discovered that good ideas are not enough; to make any sort of impact they must be delivered effectively. They reveal the five different types of decision maker, including Charismatics, Thinkers, Sceptics, Followers, and Controllers and show how to best sell ideas to each.Whether it be a proposal or a business plan, The 5 Paths to Persuasion unlocks the secrets of persuasion necessary to present any kind of idea successfully.Technologies, where she headed the global service-provider business after rising through the ranks at ATaamp;T. (She helped execute ... Nardelli, who became CEO of the Home Depot in late 2000, has not fared as well. Described as a aquot;GE mananbsp;...
|Title||:||The 5 Paths to Persuasion|
|Author||:||Robert B. Miller, Alden M. Hayashi, Gary A. Williams|
|Publisher||:||Kogan Page Publishers - 2007-05-01|