The 30 Day MBA

The 30 Day MBA

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Drawing on the twelve core disciplines of business, including business law, economics, marketing and finance, this second edition of the hugely successful The 30 Day MBA shows you to use key business concepts and tools to assess business decisions and implement strategy. You will be able to create your own Management Information Resource Centre, giving you access to business information on markets and competitors, research data and case studies, as well as hundreds of free business tools to help you carry out analyses. Importantly it will equip you with the knowledge and confidence to take part in strategic decisions alongside MBA graduates. Now including a thorough explanation of the 'break-even' analysis - the tool for making cost, volume, pricing and profit decisions - and case studies detailing economically resilient brands with particular focus on developing countries, The 30 Day MBA, second edition places MBA skills within reach of all professionals and students.Your Fast Track Guide to Business Success Colin Barrow ... Applea#39;s iPod is differentiated from just any old MP3 player in much the same way. ... The reasons for this outperformance in hard times seem to be: A brand generates trust, a fact that appears to transcend business a—‹a—‹ sectors. Consumers are as loyal to Coca -Cola, Procter aamp; Gamble and WalMart as business users are to Cisco, HSBC and anbsp;...

Title:The 30 Day MBA
Author:Colin Barrow
Publisher:Kogan Page Publishers - 2011-08-03


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