Thank You For Arguing, Revised and Updated Edition

Thank You For Arguing, Revised and Updated Edition

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For when you really have to get your point acrossa€b *Expanded and Revised: Including new chapters on leadership, Obamaa€™s oratorical mastery, the pitfalls of apologiesa€”and an a€œArgument Laba€ section to put your new skills to the test.* Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The time-tested secrets this book discloses include Ciceroa€™s three-step strategy for moving an audience to actiona€”as well as Honest Abea€™s Shameless Trick of lowering an audiencea€™s expectations by pretending to be unpolished. But ita€™s also replete with contemporary techniques such as politiciansa€™ use of a€œcodea€ language to appeal to specific groups and an eye-opening assortment of popular-culture dodgesa€”including The Yoda Technique, The Belushi Paradigm, and The Eddie Haskell Ploy. Whether youa€™re an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Written by one of todaya€™s most popular language mavens, ita€™s warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a paralipsis and a chiasmus when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way.This speech, delivered at a librariansa#39; convention, must have sounded to his audience like a bookish Eden. ... his second term, Obama got demonstrative when he needed to bring popular opinion to his side, pressuring a reluctant Congress on issues such as immigration, gun control, and climate change. ... Ciceroa#39;s outline.

Title:Thank You For Arguing, Revised and Updated Edition
Author:Jay Heinrichs
Publisher:Three Rivers Press - 2013-08-06


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