Technological and market innovation

Technological and market innovation

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The ideas and empirical results presented are the result of ongoing research on a wide range of strategic management issues. Illustrated by case studies taken from Scandinavian companies in a variety of industries, it indicates the implications of the research results and discusses directions for future research, covering such important topics as how to manage technological innovation and change, image marketing, product development, and corporate strategy.In a rapidly developing field where new technologies create both opportunities and threats, this book takes a new and fresh approach to the subject by providing an integrated and cross-disciplinary framework for the strategic management of ...

Title:Technological and market innovation
Author:Harry Nyström
Publisher:John Wiley & Sons Inc - 1990-07-19


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