Can corporate marketing foster sustainable consumption? Is there a strong business case? What are the key factors for successful marketing strategies and communication campaigns in that field? In answering these questions this book provides: a summary of existing research on consumers' attitudes towards green products; analysis of various marketing strategies and campaigns from pioneers companies and mainstream groups in sectors like clothing, cosmetics, food retail, and automotive; tips to communicate effectively and a practical toolbox for practitioners. This publication has been produced by UNEP, the Global Compact Office and Utopies (a French consultancy firm specialized in sustainable development strategies).Personal mobility currently faces a large range of issues such as carbon emissions, urban pollution, noise, ... Today, most major car manufacturers have FCV test fleets58, but commercial launches are not expected before 2010 (GMCa#39;s stated goal). ... 54 See for instance the What Would Jesus Drive? campaign or Sierra Club positions 55 Some of them can be mixed, ... Source: Mobility 2030 a SMI/ WBCSD (2004) 57 Source: Mobility 2030 a SMI/ WBCSD (2004) 58 Fuel Cell Todayanbsp;...
|Title||:||Talk the Walk|
|Author||:||Stanislas Dupré, United Nations Environment Programme, United Nations. Global Compact Office, Utopies|
|Publisher||:||UNEP/Earthprint - 2005|