The best business guide for design professionals just got better! This revised and expanded second edition includes everything designers needabesides talentato turn their artistic success into business success. Youall find information on key issues facing designers from freelancing to managing established design firms. A strong visual focus and to-the-point text take the fear factor out of learning about thorny business realities like staffing, marketing, bookkeeping, intellectual property, and more. These smart business practices are essential to success in graphic, Web, and industrial design. Here are just a few of the things youall learn: ac How to get on the right career path ac The best way to determine pricing ac How to avoid common legal pitfalls ac How to manage large projects ac The secrets of efficient design teams ac How to forecast your workload and finances Talent Is Not Enough provides a big-picture context for these and other challenges and shares practical, real-world advice. Since its first publication, the book has become an essential resource for both students and working professionals in these areas and more: ac Design planning and strategy ac Corporate identity development ac Publication and editorial design ac Brand identity and packaging design ac Advertising and promotion design ac Marketing communications ac Environmental design ac Industrial design ac Motion graphics ac Interaction design ac Information design aIt is rare to find one individual with such a wide range of knowledge in the design-related fields. And, because of his experience as a designer, Shel brings a sensitivity and understanding to administrative issues while still respecting the artistic side of our industry.a Frank Maddocks, President, Maddocks a Company aNow that design skills have become a commodity, you need business skills to focus them. Shel has written a crackerjack book that will be on the shelf of every ambitious designer.a Marty Neumeier, author of Zag and The Brand GapHere are just a few of the things youall learn: ac How to get on the right career path ac The best way to determine pricing ac How to avoid common legal pitfalls ac How to manage large projects ac The secrets of efficient design ...
|Title||:||Talent Is Not Enough|
|Publisher||:||Pearson Education - 2010-04-22|