Taking Brand Initiative

Taking Brand Initiative

4.11 - 1251 ratings - Source

Nissan Dealer Showroom The Nissan Badge Source: Copyright Ac Nissan (2007). ... Then, when you take an Altima out for a test spin, or drive your new Xterra home from the shiny Nissan dealership, ... to copy the relationships among your house style, product designs, service delivery systems, employee charac- teristics, anbsp;...

Title:Taking Brand Initiative
Author:Mary Jo Hatch, Majken Schultz
Publisher:John Wiley & Sons - 2008-03-11


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