Survival Math for Marketers

Survival Math for Marketers

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This book provides an introduction to the underlying mathematical concepts in marketing and management in terms accessible to students of all levels. Weiglin also explains the relevant non-mathematical issues, such as price sensitivity, product distribution, and sales estimates, and provides the tools necessary to fully understand the basics of each. Presented in an irreverent, conversational style, this book includes numerous real-world examples and illustrations that gently introduce the reader to the important mathematical concepts behind marketing and management. Intended for students and professionals of all levels, Survival Math for Marketers is a fun, easy-to-read introduction to the world of business math.the price too high? but Is the perceived value of our marketing mix sufficient to justify a higher price? ... A better analysis would keep track of the prices of our product, and the available substitutes, over time. ... Isna#39;t that what Toyota did, in figuring that people might be more willing to pay a great deal more for a car called aanbsp;...

Title:Survival Math for Marketers
Author:Peter C. Weiglin
Publisher:SAGE Publications - 2002-07-03


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