Summary: Twitter Power - Joel Comm and Ken Burge

Summary: Twitter Power - Joel Comm and Ken Burge

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This work offers a summary of the book a€œTWITTER POWER: How to Dominate Your Market One Tweet at a Timea€ by Joel Comm and Ken Burge. Joel Comm is a social media specialist and a New York Times best-selling author. Ken Burge is Joel Comma€™s business partner. He is president of InfoMedia, Inc. Mr. Burge specializes in online marketing and strategy. Twitter is part of the growing online social media platforms. Twitter allows users to send short 140-character text messages (called a€œtweetsa€) to people who have signed up to receive messages from you. These messages are delivered via the Twitter Web site, by cell phone, by e-mail, through Instant Messaging or Facebook. In Twitter Power, Comm and Burge show that, beyond social interactions, Twitter also has some worthwhile business applications. Savvy businesses are now starting to integrate Twitter into their campaigns to build buzz for new products, to attract and hire the best new talent, to drive traffic to their Web sites and to stay connected with customers. Twitter Power will give you the keys to use Twitter as a marketing and promotional tool. If you are seeking to gain a solid competitive advantage in the marketplace, this book is for you.You can put a human face on your business a€“ by allowing one of your people to run a Twitter service. For example, Comcast is renowned for poor phonebased customer service. To address that perception, the Director of Digital Care foranbsp;...

Title:Summary: Twitter Power - Joel Comm and Ken Burge
Author:BusinessNews Publishing
Publisher:Primento - 2014-09-29


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