Summary of the famous book Blue Ocean Strategy by W. Chan Kim a Renee MauborgneA blue ocean can be created by: 1. Looking at the alternative industries to the industry ... The two strategic group in the automobiles industry, for example, are luxury car makers and the economy car makers. Mo: companies compete within theiranbsp;...
|Title||:||Summary of the book Blue Ocean Strategy by W. Chan Kim & Renee Mauborgne|
|Publisher||:||Summary Town - 2012-08-15|