Summary : Managing the Future - Robert B. Tucker

Summary : Managing the Future - Robert B. Tucker

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This work offers a summary of the book qManaging the Futureq. No business can afford, Robert Tucker suggests, to rest on its laurels and past successes. If therea€™s one hallmark of long-term companies, ita€™s the ability to manage the future as well as the present. Tuckera€™s research has shown that great companies do this by prioritising the following three strategies: 1. Creating ways to get close to your customers so you can look at your business through their eyes. 2. Staying aware of the trends that developing in society. 3. Constantly introducing innovations and improvements. The best way to view the future is to never be satisfied by current performance levels, so that you can view the future as a succession of opportunities. For example, Tucker recommends reassessing your producta€™s delivery regularly: customers want their goods quickly, where they want them, in the form they want them. Be aware of how your customer demographic will change a€“ and know how to advantage of that? Take a contextual view of your business, and be aware of your social and political environment. The future is unpredictable, but that unpredictability can be managed, through a combination of systematic awareness and customer-centric strategy. This is a book for those that want to build a business for the long-term.The reason wasna#39;t that they were badly run, but simply that they failed to react and respond to change. A large number of companies fail today because they fail to creatively respond to changes in the marketplace. Today, change occurs at aanbsp;...

Title:Summary : Managing the Future - Robert B. Tucker
Author:BusinessNews Publishing
Publisher:Primento - 2014-10-14


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