Success in Changing Environments

Success in Changing Environments

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Manuela Stoll focuses on two strategies to address change: adapting to change and creating change. Using a large-scale survey among top executives of manufacturing firms in Germany, she evaluates the importance of a range of resources, competences, and a€œisolating mechanismsa€ (shields against imitation) for the success of these strategies. She shows that adapting to change has an important effect on firm performance and is mainly influenced by a firma€™s industry foresight abilities. She also illustrates how these abilities can be strengthened.... innovation a€c Implantable cardiac Effect of pacemakers innovation on Consumer a€c AMD a€c Sony PlayStation Habits and ... The discovery and initial market testing of a new product or service idea a€“ a process the authors call aquot;colonizationaquot; a€“ thusanbsp;...

Title:Success in Changing Environments
Author:Manuela Stoll
Publisher:Springer Science & Business Media - 2007-10-29


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