Student Achievement Series: Foundations of Business provides a brief survey of the major functional areas of business including management, marketing, accounting, finance, and information technology, as well as core topics such as ethics and social responsibility, forms of ownership, small business, and international business. The Student Achievement Series was developed in partnership with over 600 teachers and students from across the country to meet the learning, study, and assessment goals necessary for student success. Through extensive research and focus groups conducted with a diverse cross-section of students, Cengage Learning presents a groundbreaking solution for skills mastery, understanding, and retention. Feedback from students has been instrumental in all aspects of development--from design and pedagogy to testing and assessment to title and packaging. These elements culminate in a textbook program that reflects the way students learn and study best. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.What is the relationship between market segmentation and the selection of target markets? ... These four elements are * Product * Price * Distribution * Promotion When combined, these four elements form a marketing mix (see Figure 12.3). ... EXAMPLE Toyotaa#39;s marketing research about Generation Y drivers found that they practically live in their cars and that many even keep a change of clothes handyanbsp;...
|Title||:||Student Achievement Series: Foundations of Business|
|Author||:||William Pride, Robert Hughes, Jack Kapoor|
|Publisher||:||Cengage Learning - 2008-02-12|