Chinaa#39;s Haier Group built a small refrigerator manufacturer into a multinational company by leveraging the key trends driving the globalizing ... In its early days, Haier relied on a German firm, Liebherr, for most of its product and process technologies. ... distribution, and after-sales services, as well as its sales centers.
|Title||:||Strategy for Success in Asia|
|Author||:||Andrew Delios, Kulwant Singh|
|Publisher||:||John Wiley & Sons - 2012-02-03|