Strategy for Success in Asia

Strategy for Success in Asia

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Chinaa#39;s Haier Group built a small refrigerator manufacturer into a multinational company by leveraging the key trends driving the globalizing ... In its early days, Haier relied on a German firm, Liebherr, for most of its product and process technologies. ... distribution, and after-sales services, as well as its sales centers.

Title:Strategy for Success in Asia
Author:Andrew Delios, Kulwant Singh
Publisher:John Wiley & Sons - 2012-02-03


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