Strategic Sport Communication

Strategic Sport Communication

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qStrategic Sport Communicationq is the first text that encompasses the vast, varied, and exciting field of sport communication. This text introduces readers to all aspects of the sport communication industry and how each is integral to the management, marketing, and operational goals of sport organizations at all levels.(2001a). Niche sponsorships selling cars for Subaru. ... Analysis of document viewing patterns of web search engine users. ... The Balco legacy: Significant aftershocks of steroids scandal are still being felt. ... Kane, M.J., aamp; Parks, J.B. ( 1992).

Title:Strategic Sport Communication
Author:Paul Mark Pedersen, Kimberly S. Miloch, Pamela C. Laucella
Publisher:Human Kinetics - 2007


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