Strategic Reinvention in Popular Culture

Strategic Reinvention in Popular Culture

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Not all original works invoke the encore impulse in their audiences. Those that do generally spawn replications - sequels, spin-offs, or re-makes. This book presents a theory of why some replications succeed and others fail. Pfefferman analyzes replication attempts across various genres and media using the theory's principles to reveal strategies for identifying and maintaining works with potential for an encore. The book ultimately shows how true strategic reinvention distinguishes itself from mere imitation or mimicry by encompassing its own type of originality by retaining the essence of the original, factoring in the new place and time, presenting itself as authentic, conveying relevant meaning, and tapping into universal themes. For anyone interested in what constitutes an innovative work, these are more than just replication techniques. They are tools for illuminating the core of the creative process itself.... most ambitious reinvention effortto datea€”consolidating into a lean, competitive enterprise capableof saving itself from bankruptcy. To meetthis challenge, GM discontinued entire divisionsa€”Pontiac, Oldsmobile, Saturn, Hummer, and others.

Title:Strategic Reinvention in Popular Culture
Author:Richard Pfefferman
Publisher:Palgrave Macmillan - 2013-12-11


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