With any major company-wide improvement initiative, a customer-satisfaction program must be fully supported by top leadership. ... to provide great service but in the absence of a reliable measurement system, not knowing for certain how its customers perceived its services. Twelve ... Since its first customer-satisfaction survey 12 years ago, CSCO has continued to survey customer satisfaction annually.
|Title||:||Strategic Planning for Distributors|
|Publisher||:||Natl Assn Wholesale-Distr - 2010|