Strategic Marketing Management, 8th Edition

Strategic Marketing Management, 8th Edition

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Strategic Marketing Management (8th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book delineates a comprehensive framework for articulating sound marketing strategies to guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution. The concepts, principles, and frameworks advanced in this book apply to a wide range of organizations, from startups to established market leaders, from packaged-goods manufacturers to value-added service providers, from nonprofit entities to for-profit corporations.INTRODUCTION ... a€”Peter Drucker, founder of modern management theory he first four parts of this book presented the key aspects of ... The application of this conceptual knowledge is facilitated by a set of tools that help managers accomplish commonly encountered business tasks, such as identifying target customers, anbsp;...

Title:Strategic Marketing Management, 8th Edition
Author:Chernev, Alexander
Publisher:Cerebellum Press - 2014-06-15


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