Strategic Management: Theory and Practice

Strategic Management: Theory and Practice

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In Strategic Management: Theory and Practice, Fourth Edition, John A. Parnell leads readers through detailed, accessible coverage of the strategic management field. Concise and easy to understand chapters address concepts sequentially, from external and internal analysis to strategy formulation, strategy execution, and strategic control. Rather than relegating case analysis to a chapter at the end of the book, Parnell aligns each chapter's key concepts with 25 case analysis steps. Current examples and high interest real-time cases, largely drawn from The Wall Street Journal and Financial Times, illustrate the key role of strategic management in the United States and around the world.D. Webb and C. Webster, a€œAn Exploration of the Meaning and Outcomes of a CustomerDefined Market Orientation, a€ Journal ofBusiness Research48 (2000): 101a€“112. 3. ... M. McCarthy, a€œMazda Earmarks$30 Million to Ring inMillenia, a€ Brandweek, March7, 1994, 1, 6. 6. ... A.G. Perkins, a€œManufacturing: Maximizing Service, Minimizing Inventory, a€ Harvard Business Review 72, no.2 (2000) 13a€“14. 18. J. Maasanbsp;...

Title:Strategic Management: Theory and Practice
Author:John A. Parnell
Publisher:SAGE Publications - 2013-01-15


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