aStrategic International Managementa takes a global perspective and covers the major aspects of international business strategies, the coordination of international companies and the particularities of international value chain activities and management functions. The book provides a thorough understanding of how Production a Sourcing, Research a Development, Marketing, Human Resource Management and Controlling have to be designed in an international company and what models are available to understand those activities in an international context. The book offers 20 lessons that provide a comprehensive overview of all key issues. Each lesson is accompanied by a case study from an international company to facilitate the understanding of all important factors involved in strategic international management. In this second edition, all chapters have been updated, all case studies revised and recent data were integrated. The concept, though, remained unchanged.seas, Nissan began its activities in the European market, mainly by acquiring an equity interest in Motor IbAcrica, S.A. in Spain and ... The company has a wide geographical base with operations in regions including Japan, the USA, Europe, Canada, Mexico, Australia, ... Primastar, Pathfinder, Nissan Motor IbAcrica, S.A. Jan 1983 | 193, 605 4, 250 | Navara, Atleon, (Spain) Cabstar Source: Nissan 2009b.
|Title||:||Strategic International Management|
|Author||:||Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes|
|Publisher||:||Springer Science & Business Media - 2011-02-04|