Strategic Innovation

Strategic Innovation

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In todaya€™s fast-changing business environment, those firms that want to remain competitive must also be innovative. Innovation is not simply about developing new technologies into new products or services, but in many cases, finding new models for doing business in the face of change. It often entails changing the rules of the game. Strategic Innovation demonstrates to students how to create and appropriate value using new game strategies to gain competitive advantage. The book begins with a summary of the major strategic frameworks and showing the origins of strategic innovation. Next, Afuah gives a thorough examination of contemporary strategy from an innovation standpoint, including: how to develop strategy in the face of change a detailed framework for assessing the profitability potential of a strategy or product consideration of how both for-profit and non-profit organizations can benefit from new game strategies. With a wealth of quantitative examples of successful strategies, as well as descriptive cases, Strategic Innovation will complement courses in strategy, and technology and innovation.This notonlyincreased the number ofpeople whoknew something aboutcholesterol and the benefitsof cholesterol drugs;it may have ... did not try to outdo Microsofta#39;s Xbox360and Sonya#39;s PS3 by offering avideogame console withthemorecomputingpower, graphical ... For example, althoughmany avid gamers did not care muchfortheNintendo Wii, many beginners, lapsedandcasualgamers loved themachine.

Title:Strategic Innovation
Author:Allan Afuah
Publisher:Routledge - 2009-04-01


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