Strategic Dynamics: Concepts and Cases, by Burgelman, Grove, and Meza offers unique and valuable insight into strategy making for companies in information technology-driven industries. It is the product of over twelve years of teaching and research based on a unique combination of academic (Stanfordas Robert Burgelman) and industry (Intelas Andy Grove) experience. The key themes and conceptual frameworks discussed in this book, along with its case studies and industry notes, provide instructors and students with a more complete viewpoint on the dynamic interactions of companies within industries and between industries than is typically found in books on strategy and technology strategy.From the start, Microsoft had looked toward online gaming, making its Xbox the only 1 28-bit console to integrate a cable modem. Microsoft developed ... Nintendo would neither collect any additional revenue from GameCube online games nor would it charge an access fee. ... In the last quarter of FY2002 EA had three of the top 10 titles for both Sonya#39;s PS2 and PS 1, as well as Microsofta#39;s Xbox consoles.
|Author||:||Robert A. Burgelman, Andrew S. Grove, Philip E. Meza|
|Publisher||:||McGraw-Hill/Irwin - 2006|