Strategic Business Transformation

Strategic Business Transformation

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Consider that Apple could have tapped into a momentum driver with the mp3 player market as it introduced the iPod. There was already a trend for mp3 players, but downloadable music was not at its center. iTunes brought that into focus afteranbsp;...

Title:Strategic Business Transformation
Author:Mohan Nair
Publisher:John Wiley & Sons - 2011-08-24


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