Must-read for managers on a powerful branding tool of the future. Up-to-date cases from the business world, plenty of illustrations and easy-to-use tools. Recommended by managers of top international firms. Covers both the internal and external benefits of storytelling for a business company. Danish version sold more than 2000 copies.Furness, Victoria (2006): aquot;Sony Bravia: Campaigns like No Otheraquot;. www. revolutionsmazagine.com. Goddard, Ken (1998): aquot;Silver Bottle Helps Strike ... Business Information Review, issue 17. Snowden, David]. (2000): aquot;Story Telling: An Old Skillanbsp;...
|Author||:||Klaus Fog, Christian Budtz, Philip Munch, Stephen Blanchette|
|Publisher||:||Springer Science & Business Media - 2011-05-09|