More than two decades and dozens of bestselling books have proven that guerrilla marketing is the number one low-cost method for marketing a business. If youare abusiness owner who wants to take advantage of its powerful, effective techniques but donat know where to start, the man who started it all teaches you just what to do. Jay Conrad Levinson, the father of guerrilla marketing, and Jeannie Levinson have teamed up to produce a beginner-oriented guide that shows business owners how to get started with guerrilla marketing. Presented with a generous supply of true-life stories from the Levinsonsa rich experience, it breathes life into the hottest and most well-known school of marketing so that readers are able to compete with assurance and market profitably. Covering the whole spectrum of marketing it takes readers from neophytes to guerrillas in 288 pages. Action-packed chapters include: ac The personality of a marketing guerrilla ac Guerrilla marketing defined ac Succeeding with a guerrilla marketing attack ac Selecting guerrilla marketing weapons ac Creating a seven-sentence guerrilla marketing plan ac Making a guerrilla marketing calendar ac Launching your attack ac Maintaining your campaign This is the ideal volume for first-time marketers who want to use guerrilla marketing techniques to bring their business to the top.Jay Conrad Levinson, Jeannie Levinson. the business with the best location ... And it helps immensely if youa#39;ve got a good start on compiling a mailing list you can call your own. ... Who better to sell an upgrade or related product or service to than a satisfied, positively thinking, obviously present customer? The thing to keepanbsp;...
|Title||:||Startup Guide to Guerrilla Marketing: A Simple Battle Plan for First-Time Marketers|
|Author||:||Jay Conrad Levinson, Jeannie Levinson|
|Publisher||:||Entrepreneur Press - 2007-11-13|