As illustrated by the story at the beginning of the chapter, unless you have the balance sheet and cash of your competitors, you will need to ... This rule applies to any business, regardless of service or product sold. ... In the production industry, a good example is the Hummer H2 recently launched by General Motors.
|Title||:||Start It, Sell It & Make a Mint|
|Author||:||Joe John Duran|
|Publisher||:||John Wiley & Sons - 2004-07-22|