Standing on the Sun

Standing on the Sun

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qThat global commerce is undergoing a tectonic shift is no secret. What you haven't yet heard, and are probably looking for, is a clear-eyed and cogent view of what the world will look like as this transformation takes shape, including the specific opportunities that will emerge. This book scans the world landscape to provide a vision for the future, and delivers the so-what action items that businesses so desperately need. . This is not a book about the recent great recession or the best policy moves. It's about economic change drawn on a larger canvas, and how it is ushering in a whole new future for capitalism. . Standing on the Sun does not discuss marketing to the qbottom of the pyramidq or success models for doing business in the emerging economies. Instead, it identifies the innovations that will disrupt the patterns of business and governance around the world. It will reveal the nascent, market-leading management solutions that are the very beginning of the next wave. It will offer compelling stories and examples that describe the new measurement of value, the changing nature of scarcity, the value of sustainability, and the pricing of externalities that are all suddenly wide open to reinterpretationq--The Genome War: How Craig Venter Tried to C apturc the Code of Life and Save the World. New York: Knopf ... San Francisco: Jossey-Bass, 2011. Casanova, Lourdes. ... Crutchfield, Leslie R., and Heather McLeod Grant. Forces for Good: Theanbsp;...

Title:Standing on the Sun
Author:Christopher Meyer
Publisher:Harvard Business Review Press - 2012-01-17


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