Stand Out

Stand Out

4.11 - 1251 ratings - Source

Standing out is no longer optional Too many people believe that if they keep their heads down and work hard, theya€™ll be recognized on the merits of their work. But thata€™s simply not true anymore. a€œSafea€ jobs disappear daily, and the clamor of everyday life drowns out ordinary contributions. To make a name for yourself, to create true job security, and to make a difference in the world, you have to share your unique perspective and inspire others to take action. But in a noisy world where it seems everythinga€™s been saida€”and shouted from the rooftopsa€”how can your ideas stand out? Fortunately, you dona€™t have to be a genius or a worldwide superstar to make an impact. Drawing on interviews with more than fifty thought leaders in fields ranging from business to genomics to urban planning, Dorie Clark shows how these masters achieved success and how anyonea€”with hard worka€”can do the same. Whether ita€™s learning to ask the right questions, developing and building on an expert niche, or combining disparate fields to get a new perspective, Clark outlines ways to develop the ideas that set you apart. Of course, having a breakthrough insight is only half the battle. If you really want to share your ideas, you have to find a way to build an audience, communicate your message, and inspire others to embrace your vision. Starting small is fine; Clark provides a step-by-step guide to help you leverage your existing networks, attract new people to your cause, and, ultimately, build a community around your ideas. Featuring vivid examples based on interviews with influencers such as Seth Godin, David Allen, and Daniel Pink, Clark shows you how to break through and ensure that your ideas get noticed. Becoming a thought leader in your company or in your profession is the ultimate career insurance. Buta€”even more importanta€”ita€™s also a chance to change the world for the better. Whatever your cause, perspective, or point of view, the world cana€™t afford for the best ideas to remain buried inside you. Whether ita€™s how to improve the educational system or how to make your company more efficient, your ideas matter. The world needs your insights, and ita€™s time to be bold.Thata#39;s why he leverages his content by creating infographics, a SlideShare, and even an ebook to support the original material. ... a key concept that was discussed, and create a oneminute online video explaining your biggest takeaway from the conversation. ... suspect will never reach a Fifty Shades of Greya€“size audiencea€”it can be an excellent way to get your message out. Thata#39;s what urban planner Mike Lydon discovered when he selfpublished his free ebook Tactical Urbanism:anbsp;...

Title:Stand Out
Author:Dorie Clark
Publisher:Penguin - 2015-04-21


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