The Sourcebook for Political Communication Research will offer scholars, students, researchers, and other interested readers a comprehensive source for state-of-the-art/field research methods, measures, and analytical techniques in the field of political communication. The need for this Sourcebook stems from recent innovations in political communication involving the use of advanced statistical techniques, innovative conceptual frameworks, the rise of digital media as both a means by which to disseminate and study political communication, and methods recently adapted from other disciplines, particularly psychology, sociology, and neuroscience. Chapters will have a social-scientific orientation and will explain new methodologies and measures applicable to questions regarding media, politics, and civic life. The Sourcebook covers the major analytical techniques used in political communication research, including surveys (both original data collections and secondary analyses), experiments, content analysis, discourse analysis (focus groups and textual analysis), network and deliberation analysis, comparative study designs, statistical analysis, and measurement issues.However, above and beyond this, we maintain that multi-stage data collections are superior to isolated snapshots of political ... see Campbell and Stanley (1963) for their detailed description of 16 different experimental/quasi-experimental designs. Our use of the term experimental approach differs from experimental design.
|Title||:||Sourcebook for Political Communication Research|
|Author||:||Erik P. Bucy, R. Lance Holbert|
|Publisher||:||Routledge - 2014-06-03|