Social Marketing for Public Health: Global Trends and Success Stories explores how traditional marketing principles and techniques are being used to increase the effectiveness of public health programs-around the world. While addressing the global issues and trends in social marketing, the book highlights successful health behavior change campaigns launched by governments, by a combination of governments, NGOs, and businesses, or by citizens themselves in 15 countries of five continents. Each chapter examines a unique, current success story, ranging from anti-smoking campaigns to HIV-AIDS prevRetrieved July 28, 2009, from http://www.psi.org/research/smr/539- madagascar_sureau_map_smrs.pdf Quick, R., Venczel, L. V., Mintz, E. D., Soleto, L., Aparicio, J., Gironaz, M., et al. ... storyID=299aamp;countryID=1AsorID=0aamp; yearID=4 USAID.
|Title||:||Social Marketing for Public Health|
|Author||:||Hong Cheng, Philip Kotler, Nancy Lee|
|Publisher||:||Jones & Bartlett Learning - 2011|