Social Dimensions of Advertising

Social Dimensions of Advertising

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Indian context.important problems that we face today. ... (Ii) Advertising Informs Consumers about New Product A very real contribution to society is that consumers who want new ... If you have the ready cash of Rs. 5.13 lakhs (you may consider taking a loan too) and you have decided to buy a Honda City car, you may invest in this car.

Title:Social Dimensions of Advertising
Author:S. S. Kaptan
Publisher:Sarup & Sons - 2003-01-01


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