Small Business Management and Entrepreneurship

Small Business Management and Entrepreneurship

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Understand the latest global developments in small business management and entrepreneurship with this new edition of the market-leading textbook by David Stokes and Nick Wilson. Starting with the broader socio-economic role of small business, the proven author team walk you through the key stages of creating and managing small businesses to show you how value is generated within a diverse range of enterprise settings. From how to plan a business, through franchising, small business marketing, and on to exits and realizing value, Stokes a Wilson is also supported by a host of online resources (accessible at: to provide the complete introduction for modern courses.Intellectual Property agencies around the world include: n World Intellectual Property Organization, part of the United Nations ...; n South Africa: Companies and Intellectual Property Registration Office a€“ anbsp;...

Title:Small Business Management and Entrepreneurship
Author:David Stokes, Nicholas Wilson, Nick Wilson
Publisher:Cengage Learning EMEA - 2010


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