An easy-read management book giving practical advice and knowledge essential for those starting a new business, buying one, or wanting to improve an existing one. Set out clearly and concisely are simple fundamentals of business-knowledge: - how to devise competitive strategy - understanding markets - constructing meaningful management accounts - how to identify and apply vital ratios - other important financial information - key elements of leadership and management practise Throughout, the author supports his advice with fascinating actual examples drawn from his extensive international business experience in a broad range of enterprises, giving life and credence to the text to ensure it is an easy and enjoyable pathway to gain vital management knowledge.Books were the first major success for e-commerce, but book retailers still persist because some customers just like to browse ... It is they who must finally be persuaded to buy the product; they who must receive excellent customer service; theyanbsp;...
|Author||:||Warwick J. Thompson|
|Publisher||:||eBookIt.com - 2012-12-01|