Services Marketing and Management

Services Marketing and Management

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This text provides an overview of the characteristics and underlying principles of delivering services in today's marketplace, and places these issues in the context of the frameworks and activities of various types of organization, such as financial services, tourism, charities and museums.Operational points of contact Fully extended service experience Pre-purchase Telephone/ administrative contact ... Working conditions Matching job to employee FIGURE 9.4 Managerial focus for hotel service delivery management in thisanbsp;...

Title:Services Marketing and Management
Author:Audrey Gilmore
Publisher:SAGE - 2003-06-02


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