Service Selling

Service Selling

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A guide to improving sales and profits in consumer financial services that stresses the development of a sales and service culture. The key principles discussed are interaction with customers, cultural support and values, service from the customer's point of view, service selling, characteristics of successful sales organizations, star sales people, perfecting the sales process, dealing with prospective clients, and ongoing interaction with the client.Two is that service for some has a menial, if not debasing, connotation. This is a much more difficult problem to solve. It involves the persona#39;s concept of self. It does not matter what you, or I, or the persona#39;s boss thinks about serving; the personanbsp;...

Title:Service Selling
Author:Robert G. Stemper
Publisher:John Wiley & Sons - 1991-04-29


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