The instruments selected to obtain data were as follows: (a) Service Quality Scale (SQS), modified version of Ko's (2002) the scale of service quality for participant sport (SSQPS) scale. (b) Customer Satisfaction Scale (CSS) a modified version of Tu's (2004) overall customer satisfaction scale which was originally used for hotel management study. (c) Customer Loyalty Scale (CLS) which was modified version of Allen and Meyer (1990).Instrumentation The survey instruments consisted of four sections: demographic survey, scale of service quality, scale of overall satisfaction, and customer loyalty. The majority of survey instruments were adapted from existing scales except the anbsp;...
|Title||:||Service Quality of the Ocean Sports Clubs and Its Impact on Customer Satisfaction and Customer Loyalty|
|Publisher||:||ProQuest - 2008|