Service Quality

Service Quality

4.11 - 1251 ratings - Source

To learn more about Rowman a Littlefield titles please visit us at Jo Bitner Within the field of marketing, service quality is frequently defined as the consumera#39;s judgement about a ... to the consumera#39;s general attitude toward the firm (Parasuraman, Zcithaml, and Berry 1988; Zeithaml 1987; Bitner 1988).

Title:Service Quality
Author:Stephen Walter Brown
Publisher:Lexington Books - 1991


You Must CONTINUE and create a free account to access unlimited downloads & streaming