Selling to India's Consumer Market

Selling to India's Consumer Market

4.11 - 1251 ratings - Source

A highly detailed examination of the markets and marketing challenges that overseas businesses can expect to find as they seek newly opened opportunities for their goods and services in the Indian subcontinent.Kelvinator-acquired Whirlpool started the upscaling trend in 1995 with its 305a€” liter double-door refrigerator and its front-load fully automatic washing machine ( priced at Rs 30, 000). Nine months later, Daewoo Electronics introduced five of its anbsp;...

Title:Selling to India's Consumer Market
Author:Douglas Bullis
Publisher:Greenwood Publishing Group - 1997-01-01


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