Selling Blue Elephants

Selling Blue Elephants

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Today customers can actually help create new products. The authors describe how that takes place through Rule Developing Experimentation (RDE), a systematized process of designing, testing, and modifying alternative ideas, packages, products, or services in a disciplined way so that the developer and marketer discover what appeals to the customer, even if the customer can't articulate the need, much less the solution.... 2007 Full review of Windows Vista Microsofta#39;s next-gen operating system is ready to hit stores, Actually, six versions of ... Palm Treo 750 Top community discus 3ns 1. Is Vista the new Windows ME? 2. Is MiniDV almost dead? 3. HD DVD vs. Blu Ray 4. Why all the hating on Vizio TVs? 5. What do you use your cell phone for? 6. Which 2007 prediction is most likely? 7. Getting the Super Bowl in HD 8.

Title:Selling Blue Elephants
Author:Howard R. Moskowitz, Alex Gofman
Publisher:Pearson P T R - 2007


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