Business model innovation is the key to unlocking transformational growthabut few executives know how to apply it to their businesses. In Seizing the White Space, Mark Johnson gives them the playbook. Leaving the rhetoric to others, Johnson lays out an eminently practical framework that identifies the four fundamental building blocks that make business models work. In a series of in-depth case studies, he goes on to vividly illustrate how companies are using innovative business models to seize their white space and achieve transformational growth by fulfilling unmet customer needs in their current markets; serving entirely new customers and creating new markets; and responding to tectonic shifts in market demand, government policy, and technologies that affect entire industries. He then lays out a structured process for designing a new model and developing it into a profitable and thriving enterprise, while investigating the vexing and sometimes paradoxical managerial challenges that have commonly thwarted so many companies in their unguided forays into the unknown. Business model innovators have reshaped entire sectorsaincluding retail, aviation, and mediaaand redistributed billions of dollars of value. With road-tested frameworks, analytics, and diagnostics, this book gives executives everything they need to reshape their businesses and achieve transformative growth.The Four-Box Business Model Framework describes Toshibaa#39;s innovative partnership with UPS.The shipping company furnishes not only transport but also electronics warranty, repair, and other critical back-end services, thus freeing Toshibaanbsp;...
|Title||:||Seizing the White Space|
|Author||:||Mark W. Johnson|
|Publisher||:||Harvard Business Press - 2013-12-30|