Taking the findings of behavioral economics from the cocktail party to the boardroom. Experimental economist Kay-Yut Chen leads an economics lab at Hewlett- Packard-the first of its kind at any company. His groundbreaking research into human behavior has turned into tangible results for HP. He has saved the company millions of dollars, simply by explaining why people really do the things they do. MoneyLab offers practical lessons being put to use right now at HP and other leading companies. It explains, for instance, how to: ? Use incentives to influence employees, suppliers, and buyers ? Determine whom to trust, and how much ? Reduce the negative effects of irrational behavior by noticing patterns that don't seem logical ? Take advantage of the human tendency to game the system In the spirit of Predictably Irrational, but with a more practical approach, Chen shows how to translate the findings of behavioral economics into concrete actions to achieve new levels of success.(This last step was easy since she was selling a Toyota Camryaone of the most common cars on the market at the time.) Nearby dealerships also used Craigslist to advertise their used cars, and Marina hoped to sell hers for roughly the sameanbsp;...
|Title||:||Secrets of the Moneylab|
|Author||:||Kay-Yut Chen, Marina Krakovsky|
|Publisher||:||Penguin - 2010-09-02|