A history of the nation's largest and richest retail business profiles its founders and builders and recounts its innovative, profit-making marketing and financial techniquesThe handbook given to new employees in Searsa#39;s credit operations makes it clear that the companya#39;s antidote is to handle customers with care. It explains in great detail the way ... Just like the credit operation, Searsa#39;s service organization provides a major boost to sales. And just as Sears does not seem ... In small stores at remote locations, service work may be done by local people on a contract basis, or appliances may be shipped to area service centers. But in most cases, customeranbsp;...
|Title||:||Sears, Roebuck, U.S.A.|
|Author||:||Gordon Lee Weil|
|Publisher||:||Stein & Day Pub - 1977|