Scenario-Focused Engineering

Scenario-Focused Engineering

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Blend the art of innovation with the rigor of engineering Great technology alone is rarely sufficient to ensure a producta€™s success. Scenario-Focused Engineering is a customer-centric, iterative approach used to design and deliver the seamless experiences and emotional engagement customers demand in new products. In this book, youa€™ll discover the proven practices and lessons learned from real-world implementations of this approach, including why delight matters, what it means to be customer-focused, and how to iterate effectively using the Fast Feedback Cycle. In an engineering environment traditionally rooted in strong analytics, the ideas and practices for Scenario-Focused Engineering may seem counter-intuitive. Learn how to change your teama€™s mindset from deciding what a product, service, or device will do and solving technical problems to discovering and building what customers actually want. Improve the methods and mindsets you use to: Select a target customer to maximize carryover Discover your customera€™s unarticulated needs Use storytelling to align your team and partners Mitigate tunnel vision to generate more innovative ideas Use experimentation to fail fast and learn Solicit early and ongoing feedback Iterate using a funnel-shaped approach Manage your projects around end-to-end experiences Build a team culture that puts the customer firstAs a consumer, I hope that the other airlines dona#39;t take too long to figure out how to replicate this experience, and for Delta to port its app to the other mobile ... Most peoplea#39;s experience with a Kindle goes way beyond just ordering the device on Amazona#39;s website. ... Oops, perhaps youa#39;ve already loaned the book to someone else, but maybe your friend can check out the e-book from the local library?

Title:Scenario-Focused Engineering
Author:Austina De Bonte, Drew Fletcher
Publisher:Microsoft Press - 2014-12-01


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