Good management practice is essential if a PR department is to be highly valued and cost effective. This updated edition aims to show business practitioners exactly how this can be achieved. The result is a hands-on guide offering accessible and practical advice for PR activity.... public relations consultancies contacts 69 corporate audiences 19-21 audiences 20 budget structure 58-59 interfaces for PR department 19 programme content 20-21 purpose 19 working partnerships 21 corporate communication manageranbsp;...
|Title||:||Running a Public Relations Department|
|Publisher||:||Kogan Page Publishers - 2001|