Running a Public Relations Department

Running a Public Relations Department

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Good management practice is essential if a PR department is to be highly valued and cost effective. This updated edition aims to show business practitioners exactly how this can be achieved. The result is a hands-on guide offering accessible and practical advice for PR activity.... public relations consultancies contacts 69 corporate audiences 19-21 audiences 20 budget structure 58-59 interfaces for PR department 19 programme content 20-21 purpose 19 working partnerships 21 corporate communication manageranbsp;...

Title:Running a Public Relations Department
Author:Mike Beard
Publisher:Kogan Page Publishers - 2001


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